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The Interactive Medical Marketing Research Map (MMRM) is a tool to help analyze, and make well-considered decisions basing on the showings across the country. Project objective is to enable easy and convenient way for system users to visualize locations on USA National Wide and Regional view for different studies.
The Medical Marketing Research Map Application will allow the user to overview national wide showings, and initially specify some study report. Once submitted the application will take them to a "flash" viewer that displays the country (all 50 states) with each county color coded based on the color of a region it belongs to.
The biggest challenges were:
- Design web-based client-server architecture to operate counties and locations with the DB values in real time.
- Develop usability model that would allow users zoom territory (set of counties) easily and intuitively.
- Assure accurate location plotting on the maximal zoom level.
- Minimize time for loading maps and appropriate formats for data transfer.
- Appropriate and accurate maps (level of details on both National and Regional views).
- Minimize CPU Usage by Flash on the client side.
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